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Search Engine Marketing

Search Engine Optimization (SEO)

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Extreme Makeover: Internet Edition. There's so much more to a Web site than just pictures and navigation... there's also jellybeans, puppies and wood-working!

Get Ranked

organic search results

Search engine optimization is the process of maximizing the ranking of organic results returned by search engines such as Google, Yahoo, MSN and Ask. There are two key factors that play a role in SEO, site optimization and rank building.

Site Optimization

Site Optimization is typically a one-time process that is completed when you launch a new site or redesign an old one.  MindComet’s site optimization services start with an analysis of your industry, likely keywords and the cost and competition for those keywords.  From this customized research we construct a matrix of words that should be interwoven with the design of your Web site. 

MindComet examines each page of your Web site to ensure the appropriate keywords are placed with recommended density and positioning. We use spiders to crawl the site as a search engine would and uncover issues with design and content. Finally, we recommend and create additional pages and content that assists ranking, and deploy an internal page linking strategy that directs the bots to relevant content quickly as they index your website.

Search Engine Rank Building

Site optimization is just part of achieving a high search engine position, especially in competitive industries - the competition for a top spot can be fierce.  Search engines are able to understand and classify your Web site easily with good site optimization; however, ranking also depends on how many other sites on the Web link to you.  Search Engine Rank Building (SERB) is an ongoing monthly service where MindComet’s search engineers work to develop external links, add relevant content and provide linking syndication services to maximize your ranking with the search engines.

 
Search Marketing Resources
iTunes IMVoodoo Podcast
Podcast IMV Episode 10
23:02 - MP3 Format

Paid vs. Organic Search Strategies
Paid and organic search face-off in this episode with David Berkowitz of Search Insider.

Agency Glossary
Linking Strategy | Search Engine Optimization - SEO | Search Engine Marketing - SEM | Page Ranking | Spider
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