Open Your Eyes
The Situation
The modern consumer has developed greater immunity to the constant barrage of advertising messages. Increasingly, consumers are turning to online communities, bloggers and fringe media as trusted sources of input on everything from what to buy to how to vote.
Current questions marketers and brand managers are now struggling with involve challenges such as:
"My brand/product has a lot of negative search results that have accumulated over time and unlike simple word of mouth, these comments never seem to go away."
"We’re launching a new product next quarter and I want to generate pre-release buzz to build demand and create better brand awareness. How can this be done without a huge investment in traditional media?"
"I need to understand how my brand stacks up against my competitors and how it's being represented within online communities."
The Solution
MindComet’s eWareness solutions pick up where traditional marketing drops off. Our pronged strategy provides our client partners with a comprehensive approach to engaging online media — whether CMG or IGM — to its fullest extent. Under our Online Brand Management umbrella, we offer both Broadcasting Solutions and Listening Solutions that can be customized based on your individual needs. Together, they create a powerful reputation management solution that provides critical information to help you develop effective online strategies for your brand.
eWareness Resources
White Paper
Solution One Sheet
IMVoodoo Podcast
IMV Episode 37Online Brand Monitoring
The rise of consumer publishing on the Internet has created a need for businesses to effectively monitor their online brand for both positive and negative consumer generated media (CGM) that could adversely impact reputation in a matter of minutes.
IMV Episode 5Brand Terrorism
The rise of brand terrorism and its role in destroying brand credibility online.
Gen Y Voodoo Blog
Many historically conservative brands which have targeted Baby Boomers and Gen Xers are beginning to refocus their efforts toward Gen Y. This is a curious conce...
Links
Agency Glossary
