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eWareness

Listening Solutions

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We're listening. However, we're definitely not that white van parked down the street. You might want to have that checked out.

Monitor Your Ecosystem

MindComet's Online Brand Management services leverage our tools and expertise to scan online media for any mention of brand or product related occurrences. By gathering online media data particular to your company, its brands and its competitors, MindComet can effectively monitor your brand's reputation, assess the competitive landscape, report trends and develop action plans to promote and position your brand in a way that differentiates it from the competition.

Online Brand Monitoring Solution Overview

MindComet works with you to define your priorities – whether effectively tracking a particular campaign's results, better managing your suite of brands, sizing up your competition or producing a comprehensive view of your industry.

MindComet configures your solution based on key metrics that matter to your organization. We give you a consolidated snapshot of the online media marketplace–including CGM and online news sources–and equip you with the tools you need to make informed decisions about your marketing and communications strategy.

From Measurement to Action

MindComet's Online Brand Monitoring goes beyond measurement: it's a turnkey management solution. We discover meaningful trends and recommend actionable approaches that deliver ROI for your efforts–whether they are a result of our eWareness broadcast solutions, your PR efforts or other influences.

No matter if your objective is increasing the amount of online discussions, combating negative coverage, turning active consumers into brand loyalists or anything in between, MindComet can help you develop an online communications strategy to meet your goals. Moreover, we can execute it.

 
eWareness Resources
White Paper
Download the White Paper, "How to Measure Online Relationships"
[736 KB download]

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Solution One Sheet

iTunes IMVoodoo Podcast
Podcast IMV Episode 37
23:51 - MP3 Format

Online Brand Monitoring
The rise of consumer publishing on the Internet has created a need for businesses to effectively monitor their online brand for both positive and negative consumer generated media (CGM) that could adversely impact reputation in a matter of minutes.



Podcast IMV Episode 5
16:57 - MP3 Format

Brand Terrorism
The rise of brand terrorism and its role in destroying brand credibility online.

Agency Glossary
Consumer Generated Content | Industry Generated Media - IGM
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