Agency Glossary
Analytics
Analytics is a term associated with statistical analysis and logistics. As related to online marketing, one might use Web analytics and research to track unique visitors, clickstream data, Web site usability and survey data.
7:57 - Flash Player format
Whiteboard Sessions
Ted Murphy details the five basic principles of corporate podcast marketing.
7:32 - Flash Player format
Whiteboard Sessions
Paul Lewis explains the differences between traditional and relationship marketing.