Agency Glossary

Industry Generated Media - IGM

Industry generated media is the collection of articles, opinions, commentary, and advice created by industries about a product or service. Industry generated media, or IGM, is distributed via the Internet and can have a positive or negative effect on consumer's impressions of a product or service. Industry generated media differs from consumer generated media in that IGM is created by businesses, news reporters, etc, not individual consumers. Just like consumer generated media, businesses must consider the impact of industry generated media and plan accordingly. Outside companies can monitor traditional IGM such as general media outlets, fringe industry news sites and competitor websites.

 

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