Agency Glossary

Affiliate Marketing

Affiliate marketing is a type of online marketing that connects a merchant with a Web site to drive traffic to their site or ultimately generate a purchase. The "affiliate",the traffic driver, will recieve a percentage of the sale/traffic generated for the merchant. Popular terms associated with affiliate marketing are pay per click, pay per lead, pay per sale, pay per post or pay per call. Amazon.com is credited with generating one of the first major affiliate programs.

 

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