Press Releases

NCM Fathom Leverages MindComet's Interactive Approach To Promote A Hearty Classic in Theaters

The Movie That Started It All: Rambo in First Blood is Brought Back to Theaters for an Exclusive One Night Event

In May 2008, NCM Fathom, the entertainment division of National CineMedia, joined forces with MindComet, Central Florida’s leading interactive agency to promote a unique event featuring the re-release of Rambo: First Blood.  Fathom specializes in producing unique cinema experiences to target audiences across the nation.  The event ran for one night only, May 15th, in select theaters nationwide.  Along with showing the original Rambo, patrons were treated to an alternate ending, and a never-before-seen interview with Sylvester Stallone.

To promote the event, MindComet generated online interest with an interactive website including a Rambo poll, a quiz with leader board rankings, and a printable Rambo mask that fans were encouraged to wear at the screening.  Led by consumer generated media tactics, consumers visiting the site viewed the movie trailer, press release aggregators, and partner websites.

“We were thrilled to present such an iconic classic on the big screen, accompanied by never-before-scene footage.  This gave people a chance to go to the movies and see an event they know they’re going to enjoy,” said Marketing Manager Jamie Woglom of Fathom.

MindComet works closely with Fathom to promote many of its exclusive events including 199 Lives: The Pastrana Story, as well as the live action Death Note, and Bleach the Movie: Memories of Nobody. All Fathom events feature never-before-seen footage, such as behind-the-scenes interviews, alternate endings and more, making these events a one-of-a-kind experience for audiences across the country.

About National CineMedia, LLC
National CineMedia (NCM) LLC operates the largest digital in-theatre network in North America through long-term agreements with its founding members, AMC Entertainment Inc., Cinemark USA Inc. (NYSE: CNK) and Regal Entertainment Group (NYSE: RGC), the three largest theatre operators in the U.S., and through multi-year agreements with several other theatre operators. NCM LLC produces and distributes its FirstLook pre feature program; cinema and lobby advertising products; comprehensive meeting and event services and other entertainment programming content. NCM LLC's national network includes over 15,400 screens of which over 13,550 are part of the company's Digital Content Network (DCN). NCM LLC's network covers 170 Designated Market Areas® (49 of the top 50). During 2007, approximately 625 million patrons attended movies shown in theatres currently included in our network (excluding AMC Loews).  National CineMedia, Inc. (NASDAQ: NCMI) owns a 43.6% interest in and is the managing member of NCM LLC. For additional information, visit www.ncm.com or
www.FathomEvents.com. 

Press Contact
Tara Lamberson
tara.pr@mindcomet.com
866.650.7919x301

 

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