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MindComet Selected to Present With Speed Channel at ad:tech New York
Edward Murphy, President and CEO of MindComet, the Relationship Agency™, was selected to present at the premiere interactive marketing event, ad:tech New York, on November 9, 2005. Presenting alongside Director of SpeedTV.com, Mark Mitchell, the duo will highlight their success of a six-week integrated marketing campaign driving over 10,000 unique registrations within the first 24 hours of launch.
Speed Channel and promotional advertiser Kawasaki came to MindComet seeking a compelling way to both heighten awareness of a new television show as well as capture user interest in Kawasaki’s line of motorcycles. The ad:tech session entitled “Client Agency Tango” will highlight the solution MindComet provided, leveraging cross-media integration to not only increase viewership of Speed’s “Two-Wheel Tuesday”, but drive thousands to their website for collection of user demographics and contact data. The promotion averaged about one registration per minute: unparalleled success for both Speed Channel and Kawasaki.
It was this success that afforded Murphy and Mitchell the opportunity to speak at this year’s ad:tech New York, the third and final ad:tech conference in 2005. For nine years, ad:tech has provided exceptional networking opportunities for marketers and clients alike. The tri-annual conference spotlights successful case studies and provides guests with essential knowledge of interactive, integrated marketing technology.
Speakers at this year’s ad:tech New York include Sean Dee, Vice President and CMO of Hard Rock International, Deborah Wahl-Meyer, Vice President of Marketing at Lexus Division Toyota, Allison Arden, General Manager of Interactive and Custom Programs for The Ad Age Group, including Reebok’s Global Running Marketing Manager, Michelle Ave, co-presenters next to MindComet in the “Client Agency Tango” session.
Murphy provides MindComet with his unique vision and cutting-edge innovations that propel the Relationship Agency to new limits within the interactive marketing realm. To schedule an appointment as he travels to the New York area, please call 1.866.650.7939 or email nicole@mindcomet.com
Press Contact
Kelly Reaves
kelly.pr@mindcomet.com
800.668.1761x333
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